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Headline numbers
Click a number for its daily trend
Users → called
Each person counted once: active on a Diwali build, opened the Diwali chat, got at least one Diwali call placed
Diwali calls per person
Among people with at least one Diwali call placed
Funnel
Big number = conversion from the step before · each person counted once
Where users drop off
Pick a step · reasons add up to the loss
By platform
Android against iOS, same range
Definitions
- Eligible: Android users who got the Diwali theme on build 2026.10.28, plus iOS users active on build 2026.10.27 or 2026.11.04 (Mixpanel). The iOS count is a floor: many iOS users send no app events to Mixpanel.
- Communication reached: opened the app on the Diwali build, read the Diwali WhatsApp, or saw the push. Every eligible user opened the app, so this equals eligible until Growth sets the definition of active.
- Kept calling after the campaign: at least one outbound call in the 14 days after the campaign ends.
- Dates are IST days. The campaign went live on 5 Nov at 16:00 IST, so 5 Nov is a part day, and the latest day runs to the data cut shown at the top.
- Platform is the phone of the Equal user who opened the chat or set up the call.
- Full job means the assistant did all four parts on the call: wished (advance or Diwali day), said the "what", asked "anything to convey back?" and closed warmly. It is an estimate: the share of graded calls with all four parts, applied to every call where the receiver spoke at least twice.
- Sources: user-services read replica (calllog Diwali chats with nudge diwali_2026, outbound calls, transcripts, call events, scheduled tasks, users), Mixpanel (Diwali theme and app activity, message link taps), comms send ledger (WhatsApp and push status).