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Headline numbers
Click a number for its daily trend
Non-users called → became users
Unique people who got a Diwali call and were not Equal users, and how many signed up after it
Time to sign up
First Diwali call → Equal account created
Funnel
Big number = conversion from the step before · each person counted once
Where receivers drop off
Pick a step · reasons add up to the loss
By platform
Platform of the Equal user who set up the call
Definitions
- Receiver: the phone number the assistant called, matched to Equal accounts by the last 10 digits. Not an Equal user: no account before their first Diwali call.
- Became an Equal user: an account created on that number after their first Diwali call, up to the data cut. The window X is not set yet.
- Dates are IST days. The campaign went live on 5 Nov at 16:00 IST, so 5 Nov is a part day, and the latest day runs to the data cut shown at the top.
- Platform is the phone of the Equal user who opened the chat or set up the call.
- Full job means the assistant did all four parts on the call: wished (advance or Diwali day), said the "what", asked "anything to convey back?" and closed warmly. It is an estimate: the share of graded calls with all four parts, applied to every call where the receiver spoke at least twice.
- Sources: user-services read replica (calllog Diwali chats with nudge diwali_2026, outbound calls, transcripts, call events, scheduled tasks, users), Mixpanel (Diwali theme and app activity, message link taps), comms send ledger (WhatsApp and push status).