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Headline numbers
Click a number for its daily trend
Time to a Diwali call
Diwali chat opened → call placed
Funnel
Big number = conversion from the step before · every Diwali chat and call in the range
Where chats and calls drop off
Pick a step · reasons add up to the loss
By platform
Android against iOS, same range
Definitions
- Diwali chat: an assistant chat started from a Diwali entry point (home masthead, pill or bottom sheet, push or WhatsApp link). Entry source: push or WhatsApp when the person tapped that message link in the 15 minutes before the chat; otherwise the home screen.
- Card shown: the assistant showed a confirmation card to call now or schedule a wish. Diwali call: an outbound call set up from a Diwali chat. About as many calls again carry a Diwali wish but started from a regular chat; they are not counted here.
- Connected: the receiver picked up. Receiver spoke 2+ times: two or more receiver turns in the processed transcript.
- Dates are IST days. The campaign went live on 5 Nov at 16:00 IST, so 5 Nov is a part day, and the latest day runs to the data cut shown at the top.
- Platform is the phone of the Equal user who opened the chat or set up the call.
- Full job means the assistant did all four parts on the call: wished (advance or Diwali day), said the "what", asked "anything to convey back?" and closed warmly. It is an estimate: the share of graded calls with all four parts, applied to every call where the receiver spoke at least twice.
- Sources: user-services read replica (calllog Diwali chats with nudge diwali_2026, outbound calls, transcripts, call events, scheduled tasks, users), Mixpanel (Diwali theme and app activity, message link taps), comms send ledger (WhatsApp and push status).